Born in 1966, this man has been through a long journey. He has devoted himself to his career in photography with great pleasure. Ridha admits, he has gone through various phases as a photographer. Started commercially at 1992, during the first five years, he focused on studying the techniques of photography. The next five years, was the phase where Ridha adapted himself with the development in technology, establish client relations and network of partners, and his way of thinking.
Some of the clients that he’s worked for were Lowe Lintas, Graha Cipta Hadiprana, Grey Indonesia, Bates Indonesia, MACS 909, OgilvyOne, Chuo Senko Indonesia, Interact Carlson, Leo Burnett, H2O, The Body Shop, Pantene, Natur, BASF, Kiani Kertas, Bangun Tjipta Grup, Mambruk Quality Resort, Indovision, La-Z-Boy, Axa Indonesia, Gran Mahakam Hotel, Jakarta Hilton, Hyatt Regency Surabaya, JCC, Edward Hutabarat, Elite Model Indo, Samuel Wattimena, Hermes Indonesia etc. His works and tenacity granted him with a membership in Association of Professional Photographers Indonesia on July 1997, then held his first black and white photography exhibition with APPI, on November 1997.
Director of Photography
APPI, MFI, APFI